Dictionary of marketing terms / Peter D. Bennett, editor.

Contributor(s):

Material type: Text

TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1995.Edition: 2nd edDescription: xiv, 316 p ; 24 cmISBN:

0844235989 :

Other title:

At head of title: American Marketing Association
American Marketing Association dictionary of marketing terms

Subject(s):

DDC classification:

658.8/003 20

LOC classification:

HF5415 .D4874 1995

Summary: Reference guide for professionals and students with more than 2,500 definitions of terms from various aspects of the marketing field, including day-to-day and specialized vocabulary.

Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Reference Book	Lise Kütüphanesi / High School Library	İngilizce Referans / Engilsh Reference (HS)	R 658.03 DIC (Browse shelf(Opens below))	Available		T 89256

Includes bibliographical references (p. 309-316).

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Reference guide for professionals and students with more than 2,500 definitions of terms from various aspects of the marketing field, including day-to-day and specialized vocabulary.

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