Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits /
Kotler, Philip.
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Thomas Hayes, Paul N. Bloom. - 2nd ed. - Paramus, NJ : Prentice Hall, c2002. - x, 422 p. : ill ; 24 cm.
Includes bibliographical references and index.
Addresses the unique problems of professional services marketing, describes twelve keys to the effective marketing of professional services, and discusses quality service, marketing information, planning and organization, pricing, online marketing, and other topics.
Adult Follett Library Resources.
073520179X
2001056024
Professions--Marketing.
Professions--Marketing.
HD8038.A1 / K67 2002
658.8
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Thomas Hayes, Paul N. Bloom. - 2nd ed. - Paramus, NJ : Prentice Hall, c2002. - x, 422 p. : ill ; 24 cm.
Includes bibliographical references and index.
Addresses the unique problems of professional services marketing, describes twelve keys to the effective marketing of professional services, and discusses quality service, marketing information, planning and organization, pricing, online marketing, and other topics.
Adult Follett Library Resources.
073520179X
2001056024
Professions--Marketing.
Professions--Marketing.
HD8038.A1 / K67 2002
658.8