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Word of mouth marketing : how smart companies get people talking /

Sernovitz, Andy.

Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - Chicago, IL : Kaplan Pub., c2006. - xxix, 184 p. : ill ; 24 cm.

ISBN: 1419593331 9781419593338

LCCN: 2006024165

Subjects--Topical Terms:
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .S47 2006

Dewey Class. No.: 659.13/3

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