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Brenner, Joël Glenn.

The emperors of chocolate : inside the secret world of Hershey and Mars / Joël Glenn Brenner. - 1st Broadway Books trade pbk. ed. - New York : Broadway Books, 2000. - xiv, 367 p. : ill ; 21 cm.

Includes bibliographical references (p. 325-343) and index.

Library Journal. Pub Weekly. School Library Journal.

Tells the story of the chocolate candy industry and Forrest Mars and Milton Hershey who founded the two largest candy companies.

Adult Follett Library Resources.

ISBN: 0767904575

LCCN: 99044715

Subjects--Personal Names:
Hershey, Milton Snavely, 1857-1945.
Mars, Forrest.
Hershey, Milton Snavely, 1857-1945.
Mars, Forrest.

Subjects--Corporate Names:
Hershey Foods Corporation--History.
Mars, Incorporated--History.
Hershey Foods Corporation--History.
Mars, Incorporated--History.

Subjects--Topical Terms:
Candy industry--History.--United States
Chocolate candy--Marketing--History.--United States
Chocolate industry--History.--United States
Competition--United States--Case studies.
Candy industry--History.
Chocolate candy--Marketing--History.
Chocolate industry--History.
Competition--United States--Case studies.

LC Class. No.: HD9200.U54 / H473 2000

Dewey Class. No.: 338.7/664153/0973 338.7/664/153/0973