Building strong brands / David A. Aaker.

By:

Aaker, David A

Material type: Text

TextPublication details: New York : Free Press, c1996.Description: ix, 380 p. : ill ; 25 cmISBN:

002900151X

Subject(s):

DDC classification:

658.8/27 20

LOC classification:

HD69.B7 A216 1996

Summary: Examines the process of developing brand-name products, using the strategies of such companies as Saturn, General Electric, Kodak, and McDonald's to highlight successful ways of building and managing brands.

Holdings
Item type	Home library	Shelving location	Call number	Status	Barcode
Book	Lise Kütüphanesi / High School Library	İngilizce Roman Dışı / English Non Fiction (HS)	658.827 AAK (Browse shelf(Opens below))	Available	T 203891

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Includes bibliographical references (p. 359-366) and index.

Examines the process of developing brand-name products, using the strategies of such companies as Saturn, General Electric, Kodak, and McDonald's to highlight successful ways of building and managing brands.

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