Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

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Material type: Text

TextPublication details: New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill ; 24 cmISBN:

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Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Book	Lise Kütüphanesi / High School Library	İngilizce Roman Dışı / English Non Fiction (HS)	657.827 AAK (Browse shelf(Opens below))	Available		T 203895

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Previous	652 WAR The beginning of writing /	657.4 HAR Management Accounting /	657.42 TUR Common cents : how to succeed with activity-based costing and activity-based management /	657.827 AAK Managing brand equity : capitalizing on the value of a brand name /	658 BUS Business and management : course companion /	658 DEA Organizational decision making /	658 GIL AS level Business Studies : Examination handbook /	Next

Includes bibliographical references (p. 277-287) and index.

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