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Brands and branding / Edited by Rita Clifton and John Simmons ; with Sameena Ahmad.... [et al].
Material type:
TextSeries: The Economist SeriesPublication details: London : The Economist Newspaper Ltd, 2003.Description: xv, 256 p. : illus. , col ; 22 cmISBN: - 9781861976642
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Lise Kütüphanesi / High School Library | İngilizce Roman Dışı / English Non Fiction (HS) | 658.8 BRA (Browse shelf(Opens below)) | Available | T 206519 |
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| 658.5 PET Design / | 658.5038 PET Talent / | 658.562 BIL Total quality control / | 658.8 BRA Brands and branding / | 658.8 CLA Counterintuitive marketing : achieve great results using uncommon sense / | 658.8 HAR Marketing mistakes / | 658.8 KIL Can't buy my love : how advertising changes the way we think and feel / |
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