Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Material type:
TextPublication details: New York : Random House, c2007.Description: 291 p ; 22 cmISBN: - 1400064287
- 9781400064281
- 302/.13 22
- HM1033 .H43 2007
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Lise Kütüphanesi / High School Library | İngilizce Roman Dışı / English Non Fiction (HS) | 302.13 HEA (Browse shelf(Opens below)) | Available | T 206696 |
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| 302 SEA Social psychology / | 302 SMI Social psychology across cultures : living and working in changing world / | 302 WIL Lifeskills / | 302.13 HEA Made to stick : why some ideas survive and others die / | 302.2 ECO Kant and the platypus : essays on language and cognition / | 302.2 HUM Human communication / | 302.2 JEA Signs, symbols, and ciphers / |
Includes bibliographical references and index.
Booklist.
Pub Weekly.
Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.
Adult Follett Library Resources.
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