Dictionary of marketing terms / 
At head of title:  American Marketing Association  American Marketing Association dictionary of marketing terms 
Peter D. Bennett, editor. 
 - 2nd ed. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1995. 
 - xiv, 316 p ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 309-316). 
<br/><br/> Booklist.  Choice. 
<br/><br/> Reference guide for professionals and students with more than 2,500 definitions of terms from various aspects of the marketing field, including day-to-day and specialized vocabulary. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>0844235989 :  $39.95 
<br/><br/><label>LCCN: </label>94039784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D4874 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/003