TY  - BOOK
AU  - Bennett,Peter D.
ED  - American Marketing Association.
TI  - Dictionary of marketing terms
SN  - 0844235989 :
AV  - HF5415 .D4874 1995
U1  - 658.8/003 20
PY  - 1995///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Dictionaries
KW  - sears
N1  - Includes bibliographical references (p. 309-316); Booklist; Choice; Adult; Follett Library Resources
N2  - Reference guide for professionals and students with more than 2,500 definitions of terms from various aspects of the marketing field, including day-to-day and specialized vocabulary
ER  -