Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes / 
Robert F. Hartley. 
 - 5th ed. 
 - New York :  Wiley,  c1992. 
 - x, 352 p. :  ill ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471548367 (alk. paper) 
<br/><br/><label>LCCN: </label>91043275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H37 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/00973