Aaker, David A. <br/><br/>
Building strong brands / 
David A. Aaker. 
 - New York :  Free Press,  c1996. 
 - ix, 380 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 359-366) and index. 
<br/><br/> Examines the process of developing brand-name products, using the strategies of such companies as Saturn, General Electric, Kodak, and McDonald's to highlight successful ways of building and managing brands. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>002900151X 
<br/><br/><label>LCCN: </label>95009238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.<br/>Intangible property--Valuation--Management.<br/>Brand name products.<br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / A216 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/27