TY  - BOOK
AU  - Aaker,David A.
TI  - Building strong brands
SN  - 002900151X
AV  - HD69.B7 A216 1996
U1  - 658.8/27 20
PY  - 1996///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Intangible property
KW  - sears
N1  - Includes bibliographical references (p. 359-366) and index; Adult; Follett Library Resources
N2  - Examines the process of developing brand-name products, using the strategies of such companies as Saturn, General Electric, Kodak, and McDonald's to highlight successful ways of building and managing brands
ER  -