TY  - BOOK
AU  - Kotler,Philip
AU  - Bloom,Paul N.
AU  - Hayes,Thomas J.
TI  - Marketing professional services: forward-thinking strategies for boosting your business, your image, and your profits 
SN  - 073520179X
AV  - HD8038.A1 K67 2002
U1  - 658.8 22
PY  - 2002///
CY  - Paramus, NJ
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references and index; Adult; Follett Library Resources
N2  - Addresses the unique problems of professional services marketing, describes twelve keys to the effective marketing of professional services, and discusses quality service, marketing information, planning and organization, pricing, online marketing, and other topics
ER  -