Sernovitz, Andy. <br/><br/>
Word of mouth marketing :  how smart companies get people talking / 
Andy Sernovitz. 
 - Chicago, IL :  Kaplan Pub.,  c2006. 
 - xxix, 184 p. :  ill ;  24 cm. 
<br/><br/><label>ISBN: </label>1419593331 9781419593338 
<br/><br/><label>LCCN: </label>2006024165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .S47 2006 
<br/><br/><label>Dewey Class. No.: </label>659.13/3