TY  - BOOK
AU  - Sernovitz,Andy
TI  - Word of mouth marketing: how smart companies get people talking 
SN  - 1419593331
AV  - HF5827.95 .S47 2006
U1  - 659.13/3 22
PY  - 2006///
CY  - Chicago, IL
PB  - Kaplan Pub.
KW  - Word-of-mouth advertising
ER  -