TY  - BOOK
AU  - Brenner,Joël Glenn
TI  - The emperors of chocolate: inside the secret world of Hershey and Mars 
SN  - 0767904575
AV  - HD9200.U54 H473 2000
U1  - 338.7/664153/0973 21
PY  - 2000///
CY  - New York
PB  - Broadway Books
KW  - Hershey, Milton Snavely,
KW  - Mars, Forrest.
KW  - Hershey Foods Corporation
KW  - History
KW  - Mars, Incorporated
KW  - sears
KW  - Candy industry
KW  - United States
KW  - Chocolate candy
KW  - Marketing
KW  - Chocolate industry
KW  - Competition
KW  - Case studies
N1  - Includes bibliographical references (p. 325-343) and index; Library Journal; Pub Weekly; School Library Journal; Adult; Follett Library Resources
N2  - Tells the story of the chocolate candy industry and Forrest Mars and Milton Hershey who founded the two largest candy companies
ER  -