Brands and branding / 
Edited by Rita Clifton and John Simmons ; with Sameena Ahmad.... [et al]. 
 - London :  The Economist Newspaper Ltd,  2003. 
 - xv, 256 p. :  illus. , col ;  22 cm. 
 - Economist Series. .
 - The Economist Series. .
<br/><br/><label>ISBN: </label>9781861976642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products--Management.<br/>Branding (Marketing)