TY  - BOOK
AU  - Ahmad,Sameena
AU  - Clifton,Rita
AU  - Simmons,John
TI  - Brands and branding
T2  - Economist Series
SN  - 9781861976642
PY  - 2003///
CY  - London
PB  - The Economist Newspaper Ltd
KW  - Brand name products
KW  - sears
KW  - Management
KW  - Branding (Marketing)
ER  -