TY  - BOOK
AU  - Bly,Robert W.
TI  - Blog, schmog!: the truth about what blogs can (and can't) do for your business 
SN  - 078521576X
AV  - HF5415.1265 .B578 2006
U1  - 659.2 22
PY  - 2006///
CY  - Nashville, Tenn.
PB  - Nelson Books
KW  - Blogs
KW  - Business enterprises
KW  - Internet marketing
N1  - Includes bibliographical references; Fear and loathing in the blogosphere -- How to start your own blog -- Blogetiquette : the rules of blogging -- Political blogging -- The vanity press of personal blogs -- Blogging for your business -- The rise of the corporate blog -- The best of breed : topic blogs -- How to write, read, subscribe to, and enjoy blogs -- Does blogging have a future?
ER  -