TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to stick: why some ideas survive and others die 
SN  - 1400064287
AV  - HM1033 .H43 2007
U1  - 302/.13 22
PY  - 2007///
CY  - New York
PB  - Random House
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
KW  - Social psychology
KW  - sears
N1  - Includes bibliographical references and index; Booklist; Pub Weekly; Adult; Follett Library Resources
N2  - Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly
ER  -