The age of persuasion : how marketing ate our culture /
Terry O'Reilly & Mike Tennant.
- Berkeley, CA : Counterpoint, c2009.
- xxvii, 324 p ; 24 cm.
Includes bibliographical references (p. 281-303) and index.
Choice. Publisher's Weekly. Choice, March 2011. Publisher's Weekly, March 2010.
Details the history of marketing and how it has evolved over time, covering advertising, branding, the art of persuasion, and the various mediums that have been used through the years, from billboards and newspapers to television and the Internet.
Advertising--Social aspects. Marketing--Social aspects. Mass media and culture. Persuasion (Psychology) Advertising--Social aspects. Culture. Marketing--Social aspects. Mass media. Persuasion (Psychology)