TY - BOOK AU - Goddard,Angela ED - Routledge. TI - The language of advertising: written texts T2 - Intertext SN - 0415278031 (pbk) AV - PE1422 .G63 1998 U1 - P 401.41 GOD 21 PY - 1998/// CY - London, New York PB - Routledge KW - Advertising KW - Language KW - English language KW - Discourse analysis KW - Written English N1 - Includes bibliographical references (p. 127-128) and index ER -