The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant.

By:

O'Reilly, Terry Edward

Contributor(s):

Tennant, Mike

Material type: Text

TextPublication details: Berkeley, CA : Counterpoint, c2009.Description: xxvii, 324 p ; 24 cmISBN:

1582435804 (trade)
1582437246
9781582435800 (trade)
9781582437248 (pbk.)

Subject(s):

DDC classification:

306.3/4 23

LOC classification:

HF5823 .O68 2009

Summary: Details the history of marketing and how it has evolved over time, covering advertising, branding, the art of persuasion, and the various mediums that have been used through the years, from billboards and newspapers to television and the Internet.

Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Book	Lise Kütüphanesi / High School Library	İngilizce Roman Dışı / English Non Fiction (HS)	306.34 ORE (Browse shelf(Opens below))	Available		T 311316

Includes bibliographical references (p. 281-303) and index.

Choice.

Publisher's Weekly.

Choice, March 2011.

Publisher's Weekly, March 2010.

Details the history of marketing and how it has evolved over time, covering advertising, branding, the art of persuasion, and the various mediums that have been used through the years, from billboards and newspapers to television and the Internet.

Adult Follett Library Resources.

There are no comments on this title.

to post a comment.