000 | 01379cam a2200349 a 4500 | ||
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001 | 33152 | ||
003 | VKV | ||
005 | 20241218234952.0 | ||
008 | 941017s1995||||ilu||||||bd|||000|0|eng|| | ||
010 | _a 94039784 | ||
020 |
_a0844235989 : _c$39.95 |
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040 |
_aDLC _cDLC _dDLC _dICrlF |
||
050 | 0 | 0 |
_aHF5415 _b.D4874 1995 |
082 | 0 | 0 |
_a658.8/003 _220 |
245 | 0 | 0 |
_aDictionary of marketing terms / _cPeter D. Bennett, editor. |
246 | 0 |
_iAt head of title: _aAmerican Marketing Association |
|
246 | 3 | _aAmerican Marketing Association dictionary of marketing terms | |
250 | _a2nd ed. | ||
260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1995. |
||
300 |
_axiv, 316 p ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 309-316). | ||
510 | 0 | _aBooklist. | |
510 | 0 | _aChoice. | |
520 | _aReference guide for professionals and students with more than 2,500 definitions of terms from various aspects of the marketing field, including day-to-day and specialized vocabulary. | ||
521 | 2 |
_aAdult _bFollett Library Resources. |
|
650 | 0 |
_aMarketing _vDictionaries. _932365 |
|
650 | 7 |
_aMarketing _vDictionaries. _2sears. _932365 |
|
700 | 1 |
_aBennett, Peter D. _932366 |
|
710 | 2 |
_aAmerican Marketing Association. _916612 |
|
942 |
_2ddc _cREF |
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999 |
_c17428 _d17428 |