000 01379cam a2200349 a 4500
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003 VKV
005 20241218234952.0
008 941017s1995||||ilu||||||bd|||000|0|eng||
010 _a 94039784
020 _a0844235989 :
_c$39.95
040 _aDLC
_cDLC
_dDLC
_dICrlF
050 0 0 _aHF5415
_b.D4874 1995
082 0 0 _a658.8/003
_220
245 0 0 _aDictionary of marketing terms /
_cPeter D. Bennett, editor.
246 0 _iAt head of title:
_aAmerican Marketing Association
246 3 _aAmerican Marketing Association dictionary of marketing terms
250 _a2nd ed.
260 _aLincolnwood, Ill., USA :
_bNTC Business Books,
_cc1995.
300 _axiv, 316 p ;
_c24 cm.
504 _aIncludes bibliographical references (p. 309-316).
510 0 _aBooklist.
510 0 _aChoice.
520 _aReference guide for professionals and students with more than 2,500 definitions of terms from various aspects of the marketing field, including day-to-day and specialized vocabulary.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aMarketing
_vDictionaries.
_932365
650 7 _aMarketing
_vDictionaries.
_2sears.
_932365
700 1 _aBennett, Peter D.
_932366
710 2 _aAmerican Marketing Association.
_916612
942 _2ddc
_cREF
999 _c17428
_d17428