| 000 | 01287cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 45800 | ||
| 003 | VKV | ||
| 005 | 20241219001738.0 | ||
| 008 | 950503s1996||||nyua|||||b||||001|0|eng|| | ||
| 010 | _a 95009238 | ||
| 020 | _a002900151X | ||
| 040 |
_aDLC _cDLC _dDLC _dICrlF |
||
| 050 | 0 | 0 |
_aHD69.B7 _bA216 1996 |
| 082 | 0 | 0 |
_a658.8/27 _220 |
| 100 | 1 |
_aAaker, David A. _946062 |
|
| 245 | 1 | 0 |
_aBuilding strong brands / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _cc1996. |
||
| 300 |
_aix, 380 p. : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 359-366) and index. | ||
| 520 | _aExamines the process of developing brand-name products, using the strategies of such companies as Saturn, General Electric, Kodak, and McDonald's to highlight successful ways of building and managing brands. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 |
_aBrand name products _xManagement. _942468 |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. _946063 |
|
| 650 | 0 |
_aIntangible property _xValuation _xManagement. _946064 |
|
| 650 | 7 |
_aBrand name products. _2sears. _946065 |
|
| 650 | 7 |
_aBrand name products _xManagement. _2sears. _942468 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c28635 _d28635 |
||