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| 003 | VKV | ||
| 005 | 20241219001740.0 | ||
| 008 | 910208s1991||||nyua|||||b||||001|0|eng|| | ||
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_aHD69.B7 _bA22 1991 |
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_a658.8/27 _220 |
| 100 | 1 |
_aAaker, David A. _946062 |
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| 245 | 1 | 0 |
_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker. |
| 260 |
_aNew York : _bMaxwell Macmillan International, _cc1991. |
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| 300 |
_axiii, 299 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 277-287) and index. | ||
| 650 | 0 |
_aBrand name products _xValuation _zUnited States _xManagement. _946073 |
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| 650 | 0 |
_aIntangible property _xValuation _zUnited States _xManagement. _946074 |
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