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_aSernovitz, Andy. _953662 |
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_aWord of mouth marketing : _bhow smart companies get people talking / _cAndy Sernovitz. |
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_aChicago, IL : _bKaplan Pub., _cc2006. |
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_axxix, 184 p. : _bill ; _c24 cm. |
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_aWord-of-mouth advertising. _953654 |
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