000			01233pam a2200361 a 4500
001			55497
003			VKV
005			20241219004155.0
008			060504s2007||||nyu||||||b||||001|0|eng||
010			_a 2006046467
020			_a1400064287
020			_a9781400064281
040			_aDLC _cDLC _dICrlF
042			_apcc
050	0	0	_aHM1033 _b.H43 2007
082	0	0	_a302/.13 _222
100	1		_aHeath, Chip. _958161
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
260			_aNew York : _bRandom House, _cc2007.
300			_a291 p ; _c22 cm.
504			_aIncludes bibliographical references and index.
510	0		_aBooklist.
510	0		_aPub Weekly.
520			_aExamines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly.
521	2		_aAdult _bFollett Library Resources.
650		0	_aContagion (Social psychology) _958162
650		0	_aContext effects (Psychology) _958163
650		0	_aSocial psychology. _959
650		7	_aSocial psychology. _2sears. _959
700	1		_aHeath, Dan, _d1973- _958164
942			_2ddc _cBK
999			_c37092 _d37092