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008			100619s2012|||||||||||||bf|||001|0|tur||
020			_a6054538136
020			_a9786054538133
040			_aDLC _cDLC _dDLC
082	0	0	_aT 658.83 POY _222
100	1		_aPoynter, Ray. _974895
240			_aThe handbook of online and social media research : tools and techniques for market researchers. _lTurkish.
245	1	4	_aİnternet ve sosyal medya araştırmaları el kitabı : _bPazar araştırmaları için araçlar ve teknikler / _cRay Poynter.
250			_a1st ed.
260			_aİstanbul : _bOptimist, _c2012.
300			_axxiii, 552 ; _c23 cm.
490	1		_aOptimist Yayın ; _vno.271
520			_a"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- _cProvided by publisher.
520			_a"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"-- _cProvided by publisher.
650		0	_aInternet searching. _936587
650		0	_aMarketing research. _949932
650		0	_aSocial media. _974896
700	1		_aŞensoy, Ümit, _etrans. _970832
710			_aOptimist Yayınları. _969801
942			_2ddc _cBK
999			_c47276 _d47276