İnternet ve sosyal medya araştırmaları el kitabı : Pazar araştırmaları için araçlar ve teknikler / Ray Poynter.

By:

Poynter, Ray

Contributor(s):

Material type: Text

TextSeries: Publication details: İstanbul : Optimist, 2012.Edition: 1st edDescription: xxiii, 552 ; 23 cmISBN:

6054538136
9786054538133

Uniform titles:

The handbook of online and social media research : tools and techniques for market researchers. Turkish.

Subject(s):

DDC classification:

T 658.83 POY 22

Summary: "Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- Provided by publisher.Summary: "The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"-- Provided by publisher.

Holdings
Item type	Home library	Shelving location	Call number	Status	Barcode
Book	Lise Kütüphanesi / High School Library	Türkçe Roman Dışı / Turkish Non Fiction (HS)	T 658.83 POY (Browse shelf(Opens below))	Available	T 326805

"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- Provided by publisher.

"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"-- Provided by publisher.

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