Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Thomas Hayes, Paul N. Bloom.

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: Paramus, NJ : Prentice Hall, c2002.Edition: 2nd edDescription: x, 422 p. : ill ; 24 cmISBN:

073520179X

Subject(s):

DDC classification:

658.8 22

LOC classification:

HD8038.A1 K67 2002

Summary: Addresses the unique problems of professional services marketing, describes twelve keys to the effective marketing of professional services, and discusses quality service, marketing information, planning and organization, pricing, online marketing, and other topics.

Holdings
Item type	Home library	Shelving location	Call number	Status	Barcode
Book	Lise Kütüphanesi / High School Library	İngilizce Roman Dışı / English Non Fiction (HS)	658.8 KOT (Browse shelf(Opens below))	Available	T 203896

Includes bibliographical references and index.

Addresses the unique problems of professional services marketing, describes twelve keys to the effective marketing of professional services, and discusses quality service, marketing information, planning and organization, pricing, online marketing, and other topics.

Adult Follett Library Resources.

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